Getting to Know Your Customers: Identity is the Key to a Competitive Advantage
Tuesday, May 2nd
10:00 am PT | 1:00 pm ET
Enterprises are waking up to the imperative to demonstrate a competitive user experience. Providing a secure, seamless and unified customer experience across multiple channels is no longer a nice-to-have, but a business necessity. One way to achieve this is through deploying a Customer Identity and Access Management (CIAM) solution.
Customers see the benefits immediately with reduced friction through multiple login options and an improved customer experience with self-service tools and progressive profiling. This ultimately leads to improved brand engagement, greater transaction satisfaction and the increased likelihood of mid- to long-term brand loyalty.
Get insights into the opportunities and benefits of customer identity management in this webinar with featured speakers Gary Rowe and David Goodman of TechVision Research and Bryta Schulz of Janrain.
Attendees will learn about:
• The CIAM value proposition and business rationale for the enterprise
• Getting the right balance between enterprise IAM and CIAM
• Eight steps an enterprise should take to best leverage CIAM
Webinar attendees will also receive free access to the full TechVision Research Report “Getting to Know Your Customers: The Emergence of CIAM”.
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