Many sites take a “set it and forget it” approach to their online registration system and wonder why people abandon that page. The reality is that registration systems play a critical role in your business KPIs as the door to which new relationships with website visitors begins, and need to be strategically designed, implemented and managed for maximum results.
Join our Winter 2013 Masters of Online Registration Webinar Series to learn how to:
Hashtag: #RegSeries
Session #1: The Value of Social Login - Solving the Engagement GapInsights from Consumer Research
Speaker: Paul Abel, PhD and Managing Partner of Blue Research
Date/Time: Tuesday, February 12th, 2013 / 10am PST
Duration: 60 minutes
98% of consumers report having been mistargeted for online promotions, offers, ads and content leading to missed engagement opportunities. In the era of Big Data, why is this still such a problem, and what can marketers do to improve?
Find out as Paul Abel, PhD and Managing Partner of Blue Research discusses the findings of Janrain’s much-anticipated annual consumer research study on consumer perceptions of social login.
Following this webinar, registrants will receive a complimentary copy of the independent, consumer research report "The Value of Social Login - Solving the Engagement Gap."
Session #2: Online Registration: The Give to Get Dance with Website VisitorsIncrease Conversion Rates with Tangible Reasons to Register
Speaker: Gina Rau
Date/Time: Tuesday, February 26th, 2013 / 10am PST
Duration: 45 minutes
Most websites encourage people to sign in early during their visit, but most of us want to avoid a registration page like the flu. Leading brands like L’Occitane, Hulu, Mint, ModCloth and HuffingtonPost are leading the Give to Get Dance by giving tangible value in exchange for getting personal information through a sign in opportunity.
Learn from real life examples how to successfully increase site conversions and engagement on your site with minimal resources or investment.
Session #3: Building Rich User Profiles for Deeper SegmentationSpeaker: Aaron Griffin, Sr Director, Solution Architect with Ansira & Catherine Magoffin
Date/Time: Thursday, March 14th, 2013 / 10am PDT
Duration: 45 minutes
78% of marketers say they want improved access to customer data for segmentation and targeting. If you’re among that group, what are you waiting for?
With the advent of technologies such as social login and progressive profiling, it is finally possible to build rich profiles of your online customers and employ permission-based marketing strategies to better engage with them.
Learn how leading brands are utilizing segmentation techniques to reach their online users throughout the customer lifecycle.
Bonus Webinar: From Information to Insights: Understanding Big Data OnlineSpeaker: Michael Olson
Date/Time: Tuesday, March 26th, 2013 / 10am PDT
Duration: 60 minutes
Marketers are sitting on a gold mine of customer intelligence, from social network streams, to social profile data and the clickstream. But the value of big data remains untapped, mostly because its growth has yet to be followed by established practices for utilizing such data.
Learn how social media data has evolved to become more useful to digital marketers, and how to collect, store and extract value from an increasing volume of customer information.
